Transform your influencer marketing strategy with insightIQ. Get:
Larger influencer database
More advanced analytics
Broader platform coverage
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250M+
Creators on our database
18+
Search parameters
80M+
Content items tracked
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insightIQ
Modash
Database size for Influencer Discovery
250 Million+ with over 100M+ each on Instagram and TikTok
200 Million creators across all supported platforms
Filters and Metrics
50+ search filters & metrics including:
- Creator and audience lookalike
- Brand affinity
- Credibility scores, and more
Limited data points with important ones like reach and impressions missing
Platforms Covered
Instagram, TikTok, YouTube
Instagram, TikTok, YouTube
UI for Influencer Discovery and Tracking
Yes, easy to use dashboard that fetches search results and influencer profile, content, and audience reports
Yes, dashboard for influencer search, reporting and fraud detection
API Access
Yes, across all pricing plans
Limited as an add-on to the higher-tier pricing plans
Campaign Tracking
Quantitative campaign metrics like CPE, CPM, CPV, and TMV are provided along with qualitative ones like purchase intent and brand lift
Only quantitative metrics are provided
Audience Sentiment Analysis
Audience relevance score and top comments provided after scanning an influencer's comments section
Not applicable
Brand Fit Score
Influencers are scored based on their overall match with the brand's voice
Not applicable
Competitor benchmarking
Coming soon
Benchmarking engine to compare performance vs closest competitors and industry
Influencer Relationship Management
Not applicable
Support for gifting, product seeding and affiliate marketing
Influencer Relationship Management
Not applicable
Support for gifting, product seeding and affiliate marketing
Brand Vitality Score
Not applicable
Proprietary scoring mechanism to rank a brand’s influencer marketing strategy
Third party integrations
Integration with Shopify coming soon
Brand Safety Score
Thorough analysis of influencer content to flag any problematic or sensitive material
Not applicable
APIs access to consented creator data
Yes. Access identity, engagement, audience, comments & income information
None. Does not provide consented creator data
Platforms covered for authenticated data
20+ platforms including Instagram, TikTok, YouTube, Twitter, Facebook, LinkedIn, Spotify
None
Instagram Stories coverage
100% accurate reporting of IG Stories performance metrics
Cannot report metrics on ephemeral formats like Stories
Minimum threshold for influencer tracking
Nano influencers with even<1000 followers can be tracked
Relies only on public data, hence tracks only larger influencers with >10,000 followers
UI for creator account connection management
insightIQ Dashboard allows you to send creators a link via email to connect their accounts and reports all their metrics
None, Modash cannot maintain a list of connected influencers on their app
Data reliability and scalability
- 12 Million API calls handled every month
- 80 Million+ content items tracked
- 90%+ creator connection rates across all platform
- Over 1 Million+ IG Stories tracked every month with 3-4 daily data refreshes
No such numbers on data reliability are provided
Pricing across tiers
Simple, affordable plans
catering to your use case
catering to your use case
Transparent pricing but expensive if paired with APIs
“insightIQ has enabled us to access creator data from a large number of platforms on day one rather than going and integrating with each platform; that was not feasible for us and would have taken a lot of time and effort.”
Till Musshoff
Co-founder, Control Console
Co-founder, Control Console
"insightIQ helped us build faster and easier by abstracting away the various social media platform developer APIs. insightIQ powers our social analytics features allowing us to focus on product instead of infrastructure. They are constantly adding new functionality which enables us to drive more value to our end users"
Neal Jean
Cofounder, Beacons
Cofounder, Beacons
Larger influencer database
Enhanced filters and analytics
Use over 50 search filters and creator analytics provide in-depth insights and targeted results.
Low minimum threshold for influencer tracking
Find niche influencers with as few as 1000 followers, giving you unparalleled access to untapped markets.
Coverage across social platforms and content formats
Authenticated data access
Qualitative and quantitative insights
Go far beyond quantitative metrics like engagement rates and CPVs, with deep-dives into the quality of an influencer’s content through audience sentiment, brand fit and brand safety scores.
Discover Your Perfect Influencer Match
Find your perfect influencer match and drive campaign success. Our powerful search parameters and data-based recommendations help you make informed decisions.
Identify the best for your campaign
Leverage advanced search parameters: demographics, partnerships, engagement, content affinity, lookalikes, and more.
Find influencers perfectly aligned with your brand
Drive campaign success with data-backed decisions
Unlock audience engagement insights
Go beyond sentiment analysis to classify comments for relevance and meaningfulness.
Gain insights beyond traditional sentiment analysis
Identify influencers with similar attributes to proven performers
Success by the numbers
250M+
Creators on our Database
100M+
Influencers from Instagram & TikTok
10M+
Creators with >100% growthrate in last 6 months
100+
Customers who’ve analysed over 1M+ profiles
80M+
Content items tracked
Powerful influencer recommendations from past data
Get data-based recommendations with insight IQs lookalike capability to find top-performing influencers.
Proactive recommendations based on successful past collaborations
Identify influencers with similar attributes to proven performers
Establish brand fit instantly
Dig deeper than a vibe-check: discover influencers that are clear of all red flags with your personal brand fit score.
Monitor and flag problematic influencer content before partnering with them
Understand if an influencer matches your brand’s overall vibe
Laser-Target audiences ready to convert
Maximize reach, and optimize impact by selecting influencers tailored to your audience.
Identify influencers with a high percentage of credible audience
Optimize your reach with location-specific targeting
Make the switch to insightIQ
Start leveraging the power of insightIQ today to redefine your influencer marketing strategy.
Discover the perfect influencers for your brand
Analyze audience engagement and optimize campaigns
Partner with the safest and most relevant influencers
Leverage data-based recommendations for success
