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TikTok engagement rate calculator
Try our free calculator to determine influencer engagement rates on TikTok and find out how well influencers connect with their audience.
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I'm still looking for new gigs, message me and we can work something out between...
I'm still looking for new gigs, message me and we can work something out between...
I'm still looking for new gigs, message me and we can work something out between...
I'm still looking for new gigs, message me and we can work something out between...
I'm still looking for new gigs, message me and we can work something out between...
I'm still looking for new gigs, message me and we can work something out between...
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TikTok engagement rate benchmarks by follower count
Measuring engagement rates becomes meaningful when you have benchmarks for comparison. Leveraging insights from over 250 million influencer profiles in our database, we've crafted these valuable benchmarks for you.
How do we calculate the engagement rate?
Engagement on TikTok encompasses every interaction from your audience—likes, comments, and even shares. The formula to calculate engagement rate is straightforward: Add up all the engagements (likes, comments, etc.) across their posts, divide by their followers, and multiply by 100.
It reveals the median engagement rate for posts, so we tend to exclude statistical outliers for a fair assessment. We base our calculations on the most recent 30 influencer posts, ensuring you have the latest and most accurate engagement data.
Which industries bring in the highest engagement on TikTok?
While countless brands have embarked on their TikTok journeys, a select few industries have truly stolen the spotlight. The top five industries that excel at engaging their followers on TikTok are a diverse mix of academia, entertainment, and philanthropy: Higher Ed, Sports Teams, Travel, Financial Services, and Nonprofits. Use this as a guiding standard for performance depending on which industry you operate in.
Let’s get things cleared up
What does TikTok influencer engagement rate measure?
TikTok influencer engagement rate measures the frequency of interactions between a TikTok account and its followers. A higher engagement rate signifies that the creator's audience is actively interested in their content.
What constitutes a strong influencer engagement rate on TikTok?
The strength of influencer engagement rates on TikTok varies based on factors like follower count, niche, and content type. As a general reference point:
- Standard engagement rates range from 0.66% to 2.3%.
- Good engagement rates fall between 2.3% and 3.96%.
- Anything above 3.96% is considered exceptional.
Remember, it's essential to make comparisons within similar follower count and audience segments rather than relying solely on broad benchmarks.
How do you calculate TikTok engagement rate?
TikTok engagement rate is calculated using the following formula:
Average Organic Engagement Rate (%) = Total Engagement / Total number of followers x 100.
You can apply this formula to a single post or calculate an overall average for a TikTok profile. Tools like insightIQ's engagement rate calculator use data from the last 30 days to determine engagement rates.
Why should I bother calculating the TikTok Influencer Engagement Rate?
Calculating the TikTok Influencer Engagement Rate provides a comprehensive view of how an influencer's TikTok followers engage with their content. Follower count alone can be an incomplete metric, making it crucial to measure views, likes, and comments as well.
What strategies can boost engagement on TikTok?
To increase engagement on TikTok, you can:
- Interact with creators by liking, commenting, and sharing their content.
- Strive to appear in the "For You" section to gain more views and engagements.
- Create compelling content that resonates with your audience.
- Anticipate and participate in TikTok trends and challenges.
- Cross-promote your TikTok content on other social media platforms.
- Collaborate with other influential TikTok users to expand your reach and engagement.
How can TikTok engagement rates be improved?
To enhance your TikTok engagement rates, focus on these strategies:
- Produce high-quality, engaging content that captures viewers' attention.
- Keep an eye on emerging TikTok trends and participate in challenges.
- Utilize cross-promotion on multiple social media platforms.
- Collaborate with fellow influencers to tap into new audiences and boost engagement.
Why is increasing engagement crucial for TikTok creators?
Increasing engagement on TikTok is essential because it directly impacts your visibility, reach, and potential earnings. Engagement rates determine how well your content performs, making it crucial for influencer success on the platform.
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