Instagram engagement rate calculator

Instagram engagement refers to users' interaction and connection with content on the platform. It encompasses likes, comments, shares, saves, Story views, and direct messages (DMs), among other forms of interaction with a given Instagram profile.

Low engagement suggests that the audience is not receptive to the content. It may also signal a significant presence of inactive accounts or automated bots among the creator's followers. For a precise evaluation of individual Instagram profiles, you can use our Instagram Engagement Calculator.

Instagram Engagement includes any action taken by a user on a post. This includes things like likes, comments, and Stories views. The insightIQ free Instagram engagement calculator uses this simple formula to calculate Instagram engagement rate:

Instagram Engagement Rate = Total Engagement (likes+comments) / Total Followers x 100 %

We base this calculation on the 30 most recent posts to give you the average engagement rate. However, we exclude posts with extremely high or low engagement rates as they can skew the results. This way, we provide a fair evaluation.

With the insightIQ Instagram Engagement Rate Calculator, you can quickly check how well an Instagram account is performing. Our calculation is precise and free to use on the official insightIQ website.

To calculate the engagement rate per post on Instagram, use this formula:

Engagement Rate per Post = Total Engagement on Post (likes+comments) / Total Followers x 100 %

This measures the engagement of a specific post relative to your total followers.

In influencer marketing, high audience engagement means the audience is eager to interact with the influencer's posts. This is crucial for identifying an active and responsive audience for your campaign. For Direct-to-Consumer (DTC) brands, the engagement rate is a key factor in predicting the success of influencer marketing and calculating ROI.

Given that the average Instagram Engagement Rate is 2.2%, any value higher than this number is considered good. Note that when using an Instagram Engagement Rate Calculator to assess a profile, you should compare accounts with a similar number of followers for a fair evaluation.

The highest engagement rate on Instagram is usually between 30-40%. However, such a high engagement rate often means the likes and comments were artificially boosted. The insightIQ Instagram engagement calculator is designed to spot this kind of activity.

A low engagement rate suggests poor content and audience quality/resonance. It's important to check if your followers are real and authentic. If you have many fake or suspicious accounts following you, your engagement rate will go down. These are what we call low-quality followers. 

But it's not just about the followers; the content you post matters too. If you don't post often and your content isn't interesting or exciting, your followers might stop liking and commenting on your posts. So, keep your content fresh, engaging, and relevant to your audience!